I'm not sure about you, but where I live in the middle of wine country, shopping with Amazon is essential. I place my order online, manage …Read more

One of my favorite movies is It's a Wonderful Life. It brings up so many ideas of Christmas and tradition. I know it is NOT the holiday season, b…Read more

Recently, I was at Disneyland, enjoying the incredible branded experience of the new Star Wars area. I saw the Star Wars “cantina” where they wer…Read more

Now, most of you will remember "no soup for you!" The Soup Nazi from Seinfeld. This was the most identifiable powerful chef on modern-day TV that st…Read more

What brand immediately comes to mind when you think about excellence? Are there brands that make you feel like one of the club? (Tesla, Ferrari, Ame…Read more

So how do you get your clients to fall in love with you like a box of chocolates? By speaking their language of fascination and creating a memorable…Read more

As we step into the new year, I want to take this opportunity to talk to you about the three things you should not be focusing on in your business. …Read more

Are you noticing how differences of opinion are tearing our society apart? Taking sides, arguing about the "right" way, calling names if so…Read more

During the 2020 COVID-19 Pandemic, brick and mortar businesses have 3 choices: Make no changes and ride out the wait time until they can op…Read more