Blog

One of my favorite movies is It's a Wonderful Life. It brings up so many ideas of Christmas and tradition.

I know it is NOT the holiday season, but I want you to see how easy it is to imagine & feel the traditions around the holidays when you see or think about this classic movie.

Interestingly enough, when the film It's A Wonderful Life was released, it was a total flop. In fact, the director was humiliated and criticized. However, now it's one of the most trustworthy traditions that families…

Recently, I was at Disneyland, enjoying the incredible branded experience of the new Star Wars area.

I saw the Star Wars “cantina” where they were advertising a new drink. It was labeled as one of the cantina specials and served with a glowing cube. The drink was priced at $29, but I knew my son would love it. As I paid for the drink, I looked around and saw virtually every family standing with the same glowing glass. My son sipped on the drink, claiming that it tasted very familiar.

I tasted …

Now, most of you will remember "no soup for you!" The Soup Nazi from Seinfeld. This was the most identifiable powerful chef on modern-day TV that still is referred to today.

What did he align himself with as a brand? A power brand. The language of competence.

A power brand is about shaping and developing the authority that you have in the marketplace.

To apply power in your messaging to reach your ideal client, you must have a reputation, knowledgeable authority and showcase your experience…

What brand immediately comes to mind when you think about excellence? Are there brands that make you feel like one of the club? (Tesla, Ferrari, Amex black card, even Apple) 

These brands use the language of prestige- which is the language of excellence. It's about communicating exclusivity, achievement, and value.

Prestige is about how to create a quality level of fascination. It's about elevating the status.

There are 7 different ways of fascinate. It is important to know how your brand is …

As we step into the new year, I want to take this opportunity to talk to you about the three things you should not be focusing on in your business. And they might be a little surprising. They're actually marketing, sales and revenue.

To help me today, I have invited my business bestie, Cassie Saquing, to share her take on revenue, while I will be discussing marketing and sales.

Marketing

As a premium sales strategist and a business owner, I constantly get clients coming to me asking what they…

During the 2020 COVID-19 Pandemic, brick and mortar businesses have 3 choices:

• Make no changes and ride out the wait time until they can open their doors again.
• Create options for the local community like curbside pick up or delivery.
• Get online and expand business worldwide.

Shifting to the online world can feel overwhelming for those who haven't yet established their business there but I recommend redefining your business model so your business can not just survive, but thrive!

Ther…

The entire hospitality, restaurant, and winery and bar business have been completely upheaved overnight. My heart goes out to all these sweet souls that are forced to suddenly close their businesses and make changes that are unprecedented, unknown and scary.

Here are a few things that you can do to help know what is necessary to grow your business online in these chaotic times.

1. Think of what people want. They may not want a full takeout meal from a restaurant. They want how they can conne…

This is when we need to be more inspired by each other's dreams and gifts!

If you have a brick and mortar business, or you have a studio, or you have a winery, you aren't just selling a product.

You're selling a brand.

You're selling an experience. You're solving a problem for somebody.

Do you know how to shift that online?

I'm here for you.

My team and I are here to help you! 

Book a call now so we can help create an identity for you online, clarify your message and create an online …