We Will Only Reach Peace if We Start to Have Empathy

2 young men talking
Are you noticing how differences of opinion are tearing our society apart?

Taking sides, arguing about the "right" way, calling names if someone doesn't agree... all of these reactions are harmful.

Instead, let's practice empathy.

Empathy, by definition, is the ability to understand another person's position. It does not mean you have to adopt their thinking. It does not mean you have to agree with them.

It simply means you make the effort to understand.

My thirteen year old rec…

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Quickly Taking Your Brick and Mortar Business Online

During the 2020 COVID-19 Pandemic, brick and mortar businesses have 3 choices:

  • Make no changes and ride out the wait time until they can open their doors again.
  • Create options for the local community like curbside pick up or delivery.
  • Get online and expand business worldwide.

Shifting to the online world can feel overwhelming for those who haven't yet established their business there but I recommend redefining your business model so your business can not just survive, but thrive!


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How Hospitality Businesses can Survive the Shifting Marketplace

Upscale salmon dinner

The entire hospitality, restaurant, and winery and bar business have been completely upheaved overnight. My heart goes out to all these sweet souls that are forced to suddenly close their businesses and make changes that are unprecedented, unknown and scary.

Here are a few things that you can do to help know what is necessary to grow your business online in these chaotic times.

1. Think of what people want. They may not want a full takeout meal from a restaurant. They want how they can conne…

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Why the World Needs You

Share the Experience

This is when we need to be more inspired by each other's dreams and gifts!

If you have a brick and mortar business, or you have a studio, or you have a winery, you aren't just selling a product.

You're selling a brand.

You're selling an experience. You're solving a problem for somebody.

Do you know how to shift that online?

I'm here for you.

My team and I are here to help you! 

Book a call now so we can help create an identity for you online, clarify your message and create an online …

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Dream Team

Hello, Chrystal Clifton here, of Chrystalize Consulting, the consulting firm that allows you to focus on one crystal clear path in your business to grow a Triple Bottom Line of impact, income, and influence. And, I'm also the founder of the Legacy Brand Academy, Legacy Business Solutions and the High Impact Entrepreneur Tribe. These are all near and dear to my heart and I want to let you know that I could not do any of these things without a key ingredient, a dream team

See, I have been i…

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What’s Love Got to Do with Your Business?

This is the time of year that a lot of people speak about love. 

I was on a few of my business client calls where we were discussing the time of year, Valentine's and love. A few of them said, "Oh, I don't think about that. It's just a Hallmark holiday." 

Okay, I'm going to call BS on that right now!

First of all, love is a beautiful human emotion that fuels your business in a way that, if you do not have this core idea of how love affects your business, then you’ve got it backwards. 

I lo…

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Macy's lost its way, don’t let it happen to your business!

One thing that has been in the news is the closing of doors of a household name, legacy name, Macy's. How did this happen and how can you prevent it from your business ever having it happen? 

How do you create a business that can stand the test of time and create income, impact, and influence at the same time? It's easy in today's world to blame the marketplace, fast paced, ever-changing, noisy arena that we have to play in as business owners and entrepreneurs. 

But the bottom line is this: …

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