SALES GROWTH STRATEGIST
Fix the real reasons your sales have stalled
I help founders and leaders identify and eliminate the visible and invisible friction points in their messaging, sales process, and client journey — so the business becomes easier to understand, trust, and buy from.
Three Pillars
CLARITY
Your message, offers, and sales story become unmistakably clear.
ALIGNMENT
Your internal processes + external messaging move in the same direction.
CONVERSION
A buyer journey that leads to “yes” without resistance.
You’re doing all the right things in your marketing.
But your sales are still inconsistent.
You are confident in your brand & talents, but don't know where to begin in getting the right clients.
You want to spend more time doing what you are good at, less time chasing sales & marketing.
You’re posting content, sending emails, and running ads, but the revenue isn’t reflecting the effort.
You get leads, but they don't always fit your ideal client or buy from you.
You’re stuck in the “marketing hamster wheel,” constantly creating content because you think more marketing is the answer.
You feel uncertain of the right strategy moving with marketing since it all feels overwhelming and consuming.
You’re losing sales to competitors who aren’t as good as you, but they have a process that works! It's time to change that.
From Invisible Friction to Aligned Action.
Here is How I Work:
Diagnose the Gaps: We’ll start with a deep-dive audit to map your entire client journey and pinpoint the exact places where you’re losing sales.
Build Your Sales System: Together, we’ll create a simple, repeatable system to capture, nurture, and convert leads—a system that aligns with your brand, your goals, and your unique voice.
Execute with Clarity: You’ll walk away with a crystal-clear, actionable plan to fix your sales gaps and grow your business with confidence and ease.
As Featured in
Who I Am
I'm Chrystal, and I've spent my career building sales teams, launching brands, and helping leaders see what's broken in their businesses—and how to fix it.
From working with iconic brands to building globally recognized wine portfolios, I've learned that growth isn't about working harder. It's about building capacity through connection.
I have a unique ability to see what you can’t: the invisible friction points between your marketing and your sales process. I don’t just give you a marketing plan; I help you build an aligned sales system that turns leads into clients.
What I Believe
Authenticity
Business wisdom earned through experience, not theory.
Connection
Trusted relationships that move people and companies forward.
Growth
Sustainable, scalable, and grounded in alignment.
Capacity
Building the internal and external infrastructure required to expand without burnout.
Don't just take my word for it!
Hear what others have to say
Chrystal has infectious energy and amazing insight on business. Her program helped me leverage new revenue streams and ideas for my business. The WHY piece was huge for me. She truly is dynamic, professional, and results oriented. A true breakthrough! My business is thriving, and I have discovered a new level of profit & success after doing an intensive with Chrystal.
— Kym L.
The training & tools that Chrystal taught are so helpful. Now whether I’m at work or something’s going on in a relationship, I have a tool to analyze how I can show up to be my best self and achieve the result I want—while being the type of person I need to be.
— Madeline A.
Within the first few weeks of working with Chrystal, I signed on three new clients. I was able to stand in my worth again, and I know this new confidence will lead to the successful business I've always dreamed of having
— Erika H.
Since working with Chrystal we have brand clarity, created new partnerships, scaled marketing, and increased sales by 64%.
— Viggo T.
Three Ways We Can Work Together
Choose the path that fits where you are right now.
For Your Business
Strategic growth advisory for luxury hospitality, premium goods, and high-touch service brands ready to scale revenue—without the chaos.
- Fractional Sales Leadership
- Revenue Strategy Consulting
- Brand & Sales Alignment
For Your Growth
Strategic peer community for women scaling 7-figure businesses who need clarity, capacity, and connection—not just more strategy.
- Quarterly strategic reviews
- Monthly peer workshops
- Expert advisory support
For Your Expansion
Curated retreats and sensory experiences that help you expand your capacity for living—and leading. Italy, wine, connection.
- Italy wine & business retreats
- Sensory immersion journeys
- Curated group experiences