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Stability, Dependability and Predictability: the 3 Pillars of Trust
One of my favorite movies is It's a Wonderful Life. It brings up so many ideas of Christmas and tradition.
I know it is NOT the holiday season, but I want you to see how easy it is to imagine & feel the traditions around the holidays when you see or think about this classic movie.
Interestingly enough, when the film It's A Wonderful Life was released, it was a total flop. In fact, the director was humiliated and criticized. However, now it's one of the most trustworthy traditions that families…
The Most Expensive Drink I Bought This Year
Recently, I was at Disneyland, enjoying the incredible branded experience of the new Star Wars area.
I saw the Star Wars “cantina” where they were advertising a new drink. It was labeled as one of the cantina specials and served with a glowing cube. The drink was priced at $29, but I knew my son would love it. As I paid for the drink, I looked around and saw virtually every family standing with the same glowing glass. My son sipped on the drink, claiming that it tasted very familiar.
I tasted …
This iconic 90's sitcom character aligns with our next language, POWER
Now, most of you will remember "no soup for you!" The Soup Nazi from Seinfeld. This was the most identifiable powerful chef on modern-day TV that still is referred to today.
What did he align himself with as a brand? A power brand. The language of competence.
A power brand is about shaping and developing the authority that you have in the marketplace.
To apply power in your messaging to reach your ideal client, you must have a reputation, knowledgeable authority and showcase your experience…
Is Your Brand Communicating Exclusivity or Commonness?
What brand immediately comes to mind when you think about excellence? Are there brands that make you feel like one of the club? (Tesla, Ferrari, Amex black card, even Apple)
These brands use the language of prestige- which is the language of excellence. It's about communicating exclusivity, achievement, and value.
Prestige is about how to create a quality level of fascination. It's about elevating the status.
There are 7 different ways of fascinate. It is important to know how your brand is …
Lust before logic can build your sales
By speaking their language of fascination and creating a memorable connection.
Have you ever wondered what your client is thinking and how to get them to think about your brand more? Knowing their language of fascination makes that possible!
There are 7 different fascination languages and your ideal clients speak one that most aligns with them, making them desire to spend more money and time with you. In fact, studie…