Clients Versus Raving Fans - Do You Know Which Are Better?
It was Harry S. Truman who said, “Not All Readers Are Leaders, But All Leaders Are Readers.” Some of the best and most successful leaders in business often quote President Truman’s philosophy as one of their keys to success.
I am obsessed with books, and they fill the shelves in every room of my house.
Although I try to buy the latest & greatest in books, there are also classics I love to revisit.
One of my favorites is Pat Flynn's Superfans book.
Most people have their business funnel flipped to broad at the top. They put their marketing and branding efforts to get as many likes or leads as possible to get a handful of sales.
But, when you are a premium brand, you flip the “standard way" of building a business model.
Instead of being something for everyone, you stand out as the one and only in the market and stand for the SOMEONE you want to do business with. You want to build fans, NOT just clients.
When you construct your brand in an iconic way of building superfans, it positions you as a premium brand instead of an everyday brand that is begging for a customer and having to offer discounts and promotions to get their attention.
Why build a premium business of superfans instead of clients?
⚡ A superfan will do anything for your brand
⚡ A superfan will identify with you and tell the world about you
⚡ A superfan spends more time with you
⚡ A superfan spends more money with you
⚡ A superfan will go to great lengths to be by your side no matter what
When I work with my clients to build a premium brand - we focus on what it takes to build from the top- what it takes to truly make a Superfan follow you, invest in you and grow your business in an authentic way.
A superfan can make the difference between you feeling sales are seasonal and limited to your promotions or being an upward brand that stands out as the one and only and can sell at premium prices.
To truly build a premium brand, think about creating superfans, NOT just sales.